Hoi An, the charming town by the Thu Bon River, is not only a UNESCO World Heritage Site but also a haven for travelers seeking cultural immersion. While its lantern-lit streets, historic architecture, and vibrant food scene captivate the senses, it’s the souvenir shop in Hoi An that let you take a piece of its soul home with you.
But not all souvenir shops are created equal. Some are packed with mass-produced trinkets, while others offer authentic, handcrafted items that tell stories of Vietnam’s heritage. So how do you find the right souvenir shop in Hoi An? Let’s take a walk through the old town and discover what truly matters.
What Makes a Good Souvenir in Hoi An?

When you’re buying a souvenir, you’re not just picking up an object — you’re collecting a memory. A great souvenir should:
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Be authentic and locally made
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Reflect the culture and spirit of Hoi An
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Be useful or displayable
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Come with a story you can tell
Hoi An is full of such treasures, but you need to know where to look.
Types of Souvenirs You’ll Find in Hoi An

Whether you’re a minimalist traveler or a serious collector, Hoi An has a wide range of souvenir options:
1. Handcrafted Ceramics
Hoi An has a long tradition of pottery, with local artisans producing stunning ceramic pieces. Visit a shop that sources directly from nearby Thanh Ha Pottery Village to get authentic items like tea cups, bowls, and incense holders.
2. Tailor-Made Clothing
Some souvenir shops partner with local tailors to offer custom-made clothing. Pick your fabric, style, and get a high-quality souvenir that you can wear for years.
3. Art Prints and Calligraphy
Local artists often sell watercolor paintings, prints, and calligraphy featuring Hoi An’s iconic imagery — lanterns, yellow walls, and river scenes.
4. Natural Products & Wellness Gifts
From handmade soaps and herbal balms to Vietnamese essential oils, many souvenir shops now carry natural and sustainable options.
5. Lantern Kits
Bring the magic of Hoi An home with DIY lantern kits — lightweight, foldable, and easy to pack.
Where to Find the Best Souvenir Shop in Hoi An?
Instead of heading straight for the tourist-heavy areas, try exploring:
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Hidden alleys off Tran Phu Street
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Shops near the Japanese Covered Bridge
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Local artisan co-ops on Nguyen Thai Hoc Street
Look for shops that display the artisan’s name, offer product background, or even let you see how things are made. These details usually signal authenticity.
Why Supporting Local Shops Matters
When you buy from a genuine souvenir shop in Hoi An, you’re supporting more than a business — you’re sustaining a tradition. Many of these shops:
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Work with multi-generational artisans
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Use eco-friendly materials
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Help preserve Vietnamese folk art and storytelling
Plus, local shop owners are often passionate storytellers who can explain the meaning behind what you’re buying.
Tips for Souvenir Shopping in Hoi An
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Ask questions: If the seller can explain the product’s origin, that’s a good sign.
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Avoid plastic-packaged “Vietnamese-looking” items: Many are imported or factory-made.
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Support shops that promote sustainability: Look for reusable packaging, upcycled materials, or handmade tags.
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Don’t be afraid to bargain — politely: It’s part of the culture, but always with a smile.
Final Thought: Souvenirs with Soul
The best souvenir shop in Hoi An isn’t necessarily the biggest or the busiest. It’s the one that makes you feel something — nostalgia, wonder, or connection.
Whether it’s a hand-painted ceramic dish, a silk scarf, or a bundle of dried lemongrass soap, let your souvenir be more than an object. Let it be a reminder of the lanterns glowing in the night, the scent of fresh herbs from the market, and the kindness of the people who welcomed you.
✨ Ready to discover a meaningful souvenir shop in Hoi An? Follow the whispers of the old town, and the perfect piece will find you.
📍 Thành Thị Pottery – 193 Lý Thường Kiệt, Hội An, Vietnam
📍 Tám Kim Ceramics – 32 Bạch Đằng, Hội An, Vietnam
📞 Hotline/Zalo/WhatsApp: +84 934 745 745
📧 Email: thanhthi.potteryvn@gmail.com
📸 Instagram: @thanhthipottery